If you read (only) the headline of the SF Chronicle (*San Francisco’s* Newspaper) last Wednesday, you may have gotten that ”Chicken Little” feeling that the sky was falling. In their first paragraph they stated that San Francisco area home prices have fallen 22.1%.
It’s not until you get to the TENTH(!) paragraph of the article that they finally note that: ”Some neighborhoods in markets such as Silicon Valley or San Francisco have even enjoyed appreciation.”
To make another ”bird” reference, “I’m not an ostrich with my head in the sand”. I fully understand that some parts of the *BAY* area have been hit hard by the change in the housing market due to the mortgage crunch and over-development (amongst other reasons). However, I have to ask why the SAN FRANCISCO paper would fail to mention that values in SAN FRANCISCO neighborhoods have “enjoyed appreciation” until the TENTH paragraph (leaving that little nugget off the front page). Why not tout the fact that median values in Eureka Valley are up 10%? Isn’t that a headline worth reading?
OK, I’ll get off my soapbox now. I’m sure there are those that will disagree with my little rant. But it sure would be nice to see some good news stories show up “above the fold” once in a while. I guess those just don’t sell papers.
If you’d like to read the full article, click below:
http://www.sfgate.com/cgi-bin/article.cgi?file=/c/a/2008/06/25/MNJH11E8UE.DTL